Researchers collecting mission-critical insights have long struggled to find a reliable source for hard-to-reach consumer and high quality B2B sample. The sample industry has trended to lower quality sources in terms of respondents and DIY delivery methods. These sources are suitable for broad, directional general population research, but fall short for many applications. To address this gap, Precision Sample proudly introduces the next generation in consumer and B2B sample: Conversant Panels.

Powered by our massive Conversant Audience Graph with access to 280 million US residents and Conversant.pro, our new B2B community, Conversant Panels offer unmatched quality and scale. Our data quality is superior due to targeting participants based on the validation of key profiling attributes drawn from hundreds of sources across the web and billions of interactions monthly.

Precision Sample’s solution is to employ broad-based data mining coupled with an extensive network of partners, affiliates, publishers, applications, cookie networks, and aggregators to create our Conversant Audience Graph. The Audience Graph gathers bits and pieces of disparate data about a person scattered across the digital world; joins them together with a proprietary discovery, identity resolution, and fact extraction algorithms to generate a complete profile. The technology and approach are founded on the idea that multiple presences of a fact around person creates a reliable insight. In short, we have generated profiles on most of the US population from basic data-points captured and validated by triangulating against multiple sources.

The result has been nothing less than stunning. With the Conversant Audience Graph, we target virtually limitless numbers of US residents for research with 3rd party verified profiling data resulting in vastly superior data quality period.