Strata wanted to survey IT professionals and decision-makers with knowledge of infrastructure, cloud-based products and services, from companies with $250-499 million or greater than $500 million revenue.

They wanted the study to be conducted internationally, with completes done in each country’s official language.

Given these requirements, Strata wanted to partner with a company that had expertise managing international studies and could deliver a high feasibility rate while reducing the risk of false completes.

Strata chose to partner with Precision Sample for their international IT study. The decision was, in part, due to Precision Sample’s willingness to commit to a high rate of survey feasibility.

“We chose Precision Sample because they promised a better feasibility rate. They spent more time being attentive to the screening of the candidates. We really valued how hard they tried to get a good sample for us, particularly in difficult markets,” said Tracy Chong, President & Brand Economist of Strata Insights Inc.

Strata was also pleased with Precision Sample’s ability to manage difficult foreign markets in delivering vetted, high quality survey responses.

“They did a great job of managing China, which is a difficult market for everybody in the category,” Tracy shared. “Precision also was really good about assisting with the translation process.”

High Quality Data, Fast - Not only was Tracy “happy with the number of completes, the quickness of the turnaround, and the quality of the data,” but they “always get it in a format that’s easy for us to analyze and manipulate. That’s Precision Sample’s strong suit and why we keep coming back to them.”

The study was completed with an international sampling, within one month of fielding. Below are complete tallies by country.

Australia	100
Canada	61
China	95
France	100
Gemany	100
Hong Kong	60
India	102
Italy	57
Japan	96

Netherlands	56
Singapore	60
South Korea	53
Spain	60
Sweden	55
UAE	46
UK	100
USA	202